How to Increase Average Order Value on Your Shopify Store
Looking for ways to boost sales without attracting new customers? The secret lies in increasing your Average Order Value (AOV)—the amount a customer spends per order. By using smart strategies like upselling, cross-selling, and bundling, you can effortlessly grow revenue from your existing customer base.
In this blog, we’ll share actionable tips to optimize your Shopify store and boost AOV for sustainable growth.
What Is Average Order Value (AOV), and Why Does It Matter?
AOV = Total Revenue / Number of Orders
A higher AOV means you’re getting more revenue from each customer transaction. Rather than solely focusing on customer acquisition, AOV growth allows you to maximize the value of each order, improving profitability.
Top 5 Strategies to Increase AOV on Shopify
Here are proven ways to boost your AOV and encourage customers to spend more:
1. Offer Product Bundles and Kits
Grouping products into bundles encourages customers to buy more for a discounted package deal. For example, a skincare store could offer a bundle with a cleanser, moisturizer, and serum for a lower price than buying them individually.
- App Suggestion: Use Shopify’s built-in bundle options or explore apps that automate bundling.
2. Upsell with Premium Options
Present a higher-value version of a product at checkout or on the product page. For instance, if someone adds a basic backpack to the cart, suggest upgrading to a premium version with more features.
- Pro Tip: Make sure your upsell offers real value—customers should feel the upgrade is worth it.
3. Use Discounts for Minimum Spend
Encourage customers to spend more by offering discounts when they hit a certain amount—e.g., “Get 10% off when you spend $100.”
- Why It Works: Shoppers often add extra items to unlock the discount, increasing their order value.
4. Add a Free Shipping Threshold
Free shipping is a powerful incentive. Set a minimum spend threshold to unlock free delivery—e.g., “Free shipping on orders over $50.”
- Psychological Trick: Customers hate paying for shipping and will often spend more to avoid it.
5. Recommend Cross-Sells on the Cart Page
Suggest complementary products that pair well with items in the cart. For instance, if a customer adds a camera to the cart, show accessories like tripods or memory cards.
- App Suggestion: Use Shopify apps that provide personalized recommendations to boost cart value.
How Veil Can Help with Upselling and AOV Optimization
If you’re using variant-based upselling strategies, hiding sold-out or irrelevant options becomes crucial. The Veil – Hide Sold Variants app ensures only available variants are displayed, helping avoid customer frustration and maintaining a smooth shopping experience.
When customers can only see what’s in stock, they’re more likely to complete purchases and engage with upsell opportunities.
The Impact of Increasing AOV on Your Shopify Store
Here’s why focusing on AOV can transform your Shopify business:
- Higher Profit Margins: No additional marketing cost, just better value per sale.
- Better Customer Retention: Existing customers spend more when offered valuable deals.
- Increased Cash Flow: Boosting AOV provides immediate revenue gains.
Bonus Tips for Maximizing AOV
- Add Limited-Time Offers: Create urgency by offering discounts or bundles for a limited time only.
- Introduce Loyalty Programs: Reward customers for higher spending with points or exclusive deals.
- Provide Gift Wrapping: Upsell gift-wrapping services for special occasions.
Get Started Today and Boost Your AOV with Ease
Increasing AOV doesn’t have to be complicated. Start applying these strategies on your Shopify store, and watch your revenue grow. Use tools like Veil – Hide Sold Variants to keep product pages clean, encouraging smooth purchases and seamless upselling.
👉 Install Veil Today: Veil – Hide Sold Variants
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