Ever wondered why your product page conversion rate isn’t where it should be? Sometimes, the problem isn’t what you have—but what shouldn’t be there. Showing unavailable product variants can confuse shoppers and interrupt the buying journey. To increase your product page CRO (Conversion Rate Optimization), it’s time to hide sold-out variants with the Veil – Hide Sold Variants app.
What Is CRO, and Why Does It Matter on Shopify?
Conversion Rate Optimization (CRO) means getting more customers to complete a purchase. A high-converting product page isn’t just about beautiful design—it’s about removing distractions.
One common distraction? Out-of-stock variants. Shoppers get excited about a product option, only to be disappointed when they discover it’s unavailable. This frustration can increase bounce rates and lead to abandoned carts.
How Hiding Sold-Out Variants Boosts Conversions
When only available product options are displayed:
- Faster Decision-Making: Shoppers quickly find what’s available, speeding up the path to purchase.
- Fewer Abandonments: No more customers leaving because they encounter unavailable options.
- Improved User Experience: Clean pages build trust and encourage customers to stay longer.
Set It and Forget It: Automate Variant Management with Veil
The Veil – Hide Sold Variants app ensures that sold-out options disappear automatically—saving you time and keeping your product pages optimized.
How It Works:
- Install the app: Veil – Hide Sold Variants.
- Choose Your Settings: Decide if variants should hide automatically or only under certain conditions.
- Enjoy the Results: Focus on growing your store while Veil takes care of product page management.
A Real-World Example of CRO in Action
Imagine you run a clothing store. If customers see size options like “M” and “L” marked as sold out, it might discourage them from buying the available “S” size. However, if only the available size options are shown, the customer can quickly choose and buy—leading to more completed purchases.
More CRO Tips for Shopify Product Pages
Here are a few additional ways to increase conversions on your Shopify product pages:
- Use Urgency Labels: Highlight “Limited Stock” or “Selling Fast” to encourage faster decisions.
- Add Customer Reviews: Build trust with reviews directly on the product page.
- Offer Free Shipping: Displaying free shipping options increases the chance of purchase.
Your Shortcut to Higher Conversions
If you’re looking to boost product page CRO, hiding sold-out variants is a simple but powerful strategy. It keeps your store tidy, improves user experience, and ensures customers see only what’s available.
Need Assistance? We’re Here to Help
Our live chat support and email team are ready to assist you at any time. Whether you need help installing Veil or optimizing your product pages, we’ve got your back!
👉 Get Started Today: Veil – Hide Sold Variants
